IDEO Movie Summary

This movie is about the effective innovative techniques of an industrial product design firm. The firm was asked to redesign a shopping cart for the 21st century in a week. This video shows their process of that task. Their first step is interviewing people who use shopping carts, they want to find real experts on shopping carts and get their opinions. Afterwards they get together and show drawn ideas and post them on the walls and collaborate on each others' work and build on them. They end up with hundreds of ideas and then vote on them to figure out what are the best ideas. A way that they are even more efficient is by dividing into teams that will each cover a different area of innovation for the cart. The video showcases the firm's playful and laid back atmosphere.