Design Manifesto

Design Manifesto

Design is no longer an option, it’s a necessity.

Creativity is allowing yourself to make mistakes. Design is knowing which ones to keep.

You have to be interested in culture to design for it.

People ignore design that ignores people.

Good ideas never go out of style.

To create a memorable design you need to start with a thought that’s worth remembering.

Good design is partially creativity and innovation, but primarily knowledge and awareness.

The wisest course of action is to take your best shot with a prototype, immediately get to market, and iterate quickly. If you wait for ideal circumstances in which you have all the information you need (which is impossible) the market will pass you by.

The second best friend you can have (the first being someone who can give you a good job) is another designer.

Sustainable design starts from the beginning of the design process.

Land on an idea early on in the process as it will better your end model because of the time spent developing that idea.

Collaborate.

Prototype frequently to keep ideas fresh.